FEATURED CASE STUDY

glo Hilo
Product Reveal

A Product Reveal in Motion.
A Moment Defined by Light.

At the Domus Experience Center in Athens, LED hoop performers and a dance ensemble set the scene for the introduction of glo HILO.

CLIENT
Glo
EVENT TYPE
Product Reveal
DATE
April 23, 2026
LOCATION
Domus Experience Center, Athens
AUDIENCE
Invited Guests, Partners & Media
250+
INVITED GUESTS
120
MINUTES SHOW
8
PROFESSIONAL PERFORMERS
100%
BESPOKE PRODUCTION
THE CREATIVE BRIEF

Build the Reveal Around the Product.

The performance needed to feel integral to the launch: a visual introduction that would build anticipation and lead guests towards the presentation of glo HILO.

OUR APPROACH

Event Dancers brought together LED hoop and hands behind curtain performances in a production developed for the event. Movement, costume and visual rhythm worked together to frame the product reveal.

THE EXPERIENCE

The Reveal, Told Through Movement.

OPENING

The performers established the visual tone of the presentation.

BUILDING ENERGY

LED hoops choreography brought movement and focus into the space.

THE REVEAL

The performance led the audience towards the introduction of glo HILO.

BRAND MOMENT

The product became the focal point of the experience.

LASTING IMPRESSION

The choreography gave the launch a live moment of its own.

THE RESULT

A Launch Moment with Its Own Identity.

The performance gave the glo HILO reveal a clear progression, from the first appearance of the performers to the introduction of the product. Created for the occasion, it connected the choreography to the launch itself and gave guests a distinct moment to experience together.

EXCEPTIONAL GUEST ENGAGEMENT
Guests described the experience as inspiring and unforgettable.
STRONG BRAND IMPACT
Perfectly communicated the innovation and premium identity of Glo.
MEDIA & SOCIAL BUZZ
High engagement across social media and industry coverage.
“

The Event Dancers team created a moment that was beyond our expectations. They didn’t just reveal our product, they brought our vision to life.

— DOMUS GLO TEAM

Make Your Next Reveal a Moment to Remember.

Tell us what you are launching. We will shape a live performance around the product, the setting and the audience.